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ABOUT

Keeta

Keeta is a founder and builder based in Miami.

She is the founder of Capri Partners, a financial literacy app built on a simple premise: most people aren’t bad with money, they were never taught the language. Capri teaches women to read the documents nobody explains — contracts, statements, tax forms — through one short lesson a day and a document review tool that turns a confusing page into a clear next question. It teaches, and never advises.

She is also the founder of Our Own Language, a 501(c)(3) supporting women entrepreneurs, and hosts The Capri Table, an invitation-only dinner series bringing together women founders in Miami.

Her work sits at the intersection of finance, technology, and design — quietly building tools she wished existed, then sharing them with the women she built them for.

Before founding her current ventures, she appeared on the Netflix series WAGs to Riches, an experience that sharpened her understanding of how public life, private finance, and personal identity collide. The lessons from that chapter now sit underneath everything she builds.

She is currently pursuing a Master’s in Finance.

Her work is guided by a single principle:

none of it is complicated. It’s just never explained.

— Keeta